The global egg market is expected to grow by 22% by 2035, with 90% of this expansion concentrated in emerging markets such as Asia, Africa, and Latin America. For investors, this presents both substantial opportunities and complex challenges. Growth is increasingly driven by rising incomes, urbanization, and evolving consumer preferences – rather than by population growth alone. As markets mature, demand is shifting toward value-added segments including egg products and cage-free, organic, and functional eggs. This evolution is reshaping supply chains, distribution models, and investment priorities.
Digitalization, sustainability, and animal welfare are becoming central to competitiveness. Online food distribution and social media are influencing consumer behavior, requiring producers to rethink branding, marketing, and product development strategies. Meanwhile, geopolitical tensions have led to a greater focus on food and resource security, with a shift toward the localization of production.
For investors, the implications are clear: High capital expenditure will be needed across greenfield expansion, consolidation, cage-free transitions, vertical integration, and the modernization of value chains. Technologies such as AI, robotics, and smart farming will be increasingly more critical to improving efficiency, biosecurity, and environmental performance.
