In a significant advancement for Kenya’s poultry industry, Mark Kibe, the Sales Manager at Kenchic, has been recognized as a driving force behind sustainable poultry initiatives in the country. Kibe’s role has been central in supporting efforts to evaluate and improve the field performance of Hubbard’s Dual-Purpose poultry breed, which promises higher productivity and adaptability to local conditions. This effort, conducted in partnership with Hubbard and utilizing the digital CommCare Data platform, has provided Kenchic and the broader poultry industry with essential data to help farmers and stakeholders make informed choices regarding poultry breeds—a critical factor in enhancing productivity and sustainability in the sector.
Although the formal collaboration with Kenchic has concluded, the company’s ongoing use of the CommCare platform highlights the enduring impact of Kibe’s work. The platform enables Kenchic to analyze data collected during the partnership, allowing them to gain insights into market trends, performance benchmarks, and operational efficiencies previously difficult to capture. In a recent statement, Kibe praised the CommCare system, saying, “CommCare has transformed how we make business decisions at Kenchic, allowing us to invest confidently in initiatives that drive impact and growth.” His endorsement highlights the growing role of digital solutions in revolutionizing data-driven decisions in agribusiness, resulting in more targeted investments and better resource allocation.
Kibe’s contributions go beyond the duties of a sales manager, demonstrating his dedication to the poultry sector’s long-term viability and progress in Kenya. By investing in the data infrastructure required for effective field evaluations, Kibe has demonstrated a proactive approach to addressing industry difficulties. These include shifting demand, disease outbreaks, and the need for better genetics and nutrition options. The insights gained from this collaboration are expected to serve as the foundation for Kenchic’s continued success, as well as for larger efforts to enhance Kenya’s poultry business.
Despite the conclusion of the formal partnership, Kenchic’s continued use of the CommCare Data platform reflects the lasting value of the collaboration. The company’s decision to maintain this digital solution underscores its commitment to sustainable practices and evidence-based decision-making. Kibe’s leadership exemplifies how partnerships between private companies and development-focused initiatives can produce long-term benefits, fostering sustained growth and meaningful change within the industry.
Looking to the future, Kenchic’s success in leveraging data for actionable insights may serve as a model for other poultry businesses and agribusinesses in Kenya and beyond. As more companies adopt similar data-driven strategies, they may achieve greater operational efficiencies, reduce risks, and align more closely with market needs. Mark Kibe’s dedication to the growth and sustainability of Kenya’s poultry industry reflects the positive impact that forward-thinking partnerships can have in strengthening the resilience of critical agricultural sectors.
