Roxell, a leading global designer and manufacturer of automated livestock equipment systems, proudly inaugurates the new Roxell Experience Center. This interactive and educational showroom offers customers and partners the opportunity to discover the latest technologies and solutions, as well as the longstanding core products within Roxell’s 360° portfolio. With the Experience Center at its headquarters in Maldegem, Belgium, Roxell aims to enhance the brand experience and elevate the visitor experience.
Innovative, interactive, and educational
The Roxell Experience Center is designed to provide visitors with an in-depth understanding of the innovative livestock farming technologies offered by Roxell. The center is equipped with the most advanced systems for feed and water distribution, egg collection, heating, ventilation, and control systems. Roxell’s extensive product range is displayed both physically and in a virtual barn simulation. For each product and animal segment, it is possible to visualize the optimal barn layout with the appropriate Roxell products. This setup allows livestock professionals to experience the products in a realistic environment, helping them to make informed decisions for their own businesses. Additionally, the company aims to showcase its complete solution for every type of poultry and pig house.
Hands-on Experience
Visitors to the Experience Center have the opportunity to learn hands-on about the various solutions Roxell offers. Through interactive demonstrations and practical presentations, they can quickly learn how the technologies work and the benefits they offer in terms of animal welfare, biosecurity, efficiency, and profitability for livestock farmers. They can also view the key advantages, technical information, photos, videos, and testimonials to gain a comprehensive understanding of each product.
Showcase of progress
In addition to the latest developments, the Experience Center also reserves space for Roxell’s renowned existing solutions. Visitors get an extensive view of the evolution of livestock farming technology over the years and see how Roxell continuously innovates to meet the changing needs of the livestock industry.
A milestone for the future
Gino Van Landuyt, Managing Director of Roxell, emphasized the importance of the Experience Center during the opening: “With this new project, we want to not only show our customers what we have to offer but also give them the opportunity to experience and test our solutions in a realistic environment. This is a significant milestone for Roxell and for the further development of our innovative solutions.”
The mayor of Maldegem, Koenraad de Ceuninck, and Nicole Maenhout, alderman of the municipality, were present to celebrate the opening and share their enthusiasm for this groundbreaking initiative in the agricultural sector.
About Roxell
Roxell is a leading supplier of automation systems for livestock farming, with a strong focus on innovation and quality. The company offers solutions that help livestock farmers make their operations more efficient and profitable. By continuously investing in research and development, Roxell remains at the forefront of technological advancements in the agricultural sector.
