The poultry industry in Africa is rapidly expanding as demand for affordable and nutritious protein continues to grow. Yet, despite the opportunities, many smallholder farmers face barriers such as limited access to quality inputs, poor extension services, and lack of market linkages. To address these challenges, innovative approaches like the Africa Poultry Multiplication Initiative (APMI) have been introduced to transform the way poultry production and distribution are managed.
For the APMI model to thrive, every participant along the value chain must recognize its worth. This includes large commercial partners, local brooder units, and the smallholder farmers who form the backbone of rural food systems. The model is designed to create mutual benefits, ensuring that each link gains sustainable value while contributing to a stronger overall system.
In Zimbabwe, this concept has been brought to life through the efforts of organizations such as Hamara Farmer. Brendon, a representative from the company, emphasizes that the model’s profitability goes beyond numbers—it directly improves the lives and livelihoods of rural farmers. By making poultry farming more accessible and rewarding, farmers are not only increasing their incomes but also gaining confidence and independence.
A key component of the APMI model is the use of Brooder Units. These units bridge the gap between commercial hatcheries and small-scale farmers by providing healthy, well-managed chicks that are ready for rearing. Instead of struggling with weak or poorly handled chicks, farmers now receive strong, disease-free birds that have a higher survival rate. This innovation reduces losses and ensures that even smallholder farmers can achieve consistent production.
Profitability is another critical aspect that cannot be overlooked. As Brendon explains, when farmers are able to rear poultry successfully, they generate a steady cash flow, which can be reinvested into other aspects of their farms or household needs. The ripple effect is profound—families can afford school fees, access healthcare, and improve their overall quality of life. In this way, poultry farming becomes more than just a business; it becomes a tool for community development and resilience.
Moreover, the APMI model strengthens partnerships across the poultry ecosystem. Commercial partners benefit from a growing market of reliable smallholder farmers, while farmers themselves gain access to better inputs, technical knowledge, and consistent buyers. This balanced approach reduces the risks traditionally associated with small-scale poultry farming and encourages more people to take part in the sector.
Beyond economic gains, the model also contributes to food security and nutrition. Poultry products such as meat and eggs are affordable sources of protein, vital for combating malnutrition in rural areas. As production increases, households are better able to meet their dietary needs while also selling surplus products in local markets.
The success of the APMI model lies in its ability to create shared value across all levels of the poultry value chain. From commercial hatcheries to local brooder units and finally to smallholder farmers, each player benefits from improved systems, profitability, and stronger livelihoods. The example from Zimbabwe demonstrates how such an approach can empower farmers, build sustainable food systems, and uplift entire communities through the simple yet powerful vehicle of poultry farming.
